It started with Jasmin Toutounchi — a 360° creative executive who’s worked every side of the table. A traditional entertainment background led her to develop work with top stars and companies like Snap Inc. and Warner Bros., partnering with major consumer brands along the way, before she joined a newly launched TikTok in 2019 — an early front-row seat to internet-born artistry, where she went deep on trend and creator tracking, strategy, and talent + IP development. She then led creative and content for Gen-Z media company Flighthouse (under Create Music Group), running slate development, talent curation, and production across platforms — and building its branded-content department from the ground up. Since then she’s worked across celebrity, brands, and studios alike. But the more she saw, the clearer the gap became: talent had no shortage of people ready to sell against their audience, and almost no one managing them like the businesses they were becoming. So she built INFLUESCENT — a talent management and production company where the manager is also a creative and an executive, developing the work and the deals side by side to build careers that last, on income that isn’t hostage to the next post. And she didn’t build it alone — it runs on a team of producers and creatives who came up in the same worlds.